At Tobey Events, we specialize in transforming dreams into reality with our unparalleled expertise in luxury event planning and design. With a deep commitment to elegance and sophistication, we meticulously curate every detail to ensure your celebration is nothing short of extraordinary. Our team, led by visionary founder Jana Tobey, brings together a wealth of experience and a passion for creating unforgettable moments. From intimate gatherings to grand affairs, we tailor each event to reflect the unique love stories and personal styles of our clients. Our portfolio spans stunning locales, from the serene beaches of Florida to enchanting destinations worldwide. Discover the art of bespoke celebrations with Tobey Events, where every moment is crafted with precision and care.

We're Tobey Events. Crafting Elegance, Creating Unforgettable Celebrations.

Tobey Events

about Tobey Events



Heather Hall

A connoisseur of refined aesthetics, finding joy in the intricacies of home design—a passion reflected in the creation of her coastal sanctuary, crafted alongside her husband BJ during their captivating voyage aboard their boat. An aficionado of distance running, she gracefully navigates the paths of both endurance and elegance. Amidst her pursuits, she cherishes the enchantment of Disney World, seizing every opportunity to indulge in its timeless allure.

We Can't Wait to Tell Your Story.

The Tobey Team

Collaboration is our cornerstone here at Tobey Events. The beauty of creation multiplies when shared.

Tobey Events was born out of a serendipitous moment when founder Jana Tobey, then directing brand and customer experience for a Fortune 500 company, stepped in to rescue a friend's wedding after a last-minute venue cancellation. This pivotal experience rekindled her passion for bespoke event design, prompting her to leave the corporate world and establish Tobey Events.

Jana's career began at The Ritz-Carlton, where she embraced the gold standard of hospitality that now defines Tobey Events. Here, "no" is not an option, and every elaborate dream is meticulously brought to life. Launched amid the trials of COVID-19 and later weathering the impacts of Hurricane Ian, Tobey Events embodies resilience, flexibility, and an indomitable spirit.

Jana's pioneering expertise in AI-driven design has cemented her status as a thought leader in the industry, educating and inspiring peers globally. With a steadfast commitment to inclusivity, kindness, premier service, innovation, and uniquely personalized design, Tobey Events crafts extraordinary experiences that reflect the distinct personalities and desires of their elite clientele.

The Story of Tobey Events.

get to know Tobey EVents better

Quality and Process Improvement

Jordan Waldrop

A distinguished graduate of the illustrious University of Alabama, Jordan embodies the Crimson Tide's spirit with unparalleled devotion. In her journey, she channels the strength of weightlifting, sculpting both her physique and her resilience. She treasures moments of genuine connection, savoring the company of her cherished friends and family, for whom she reserves her most precious time.

Principal Planner

The Tobey Events philosophy

We believe that every detail matters, ensuring each moment is crafted to perfection.

Inspired by the gold standard of The Ritz-Carlton, we deliver unparalleled service and elegance in every event.

Our approach centers around saying "yes" and finding innovative ways to bring your grandest visions to life.

Flexibility and resilience are at our core, allowing us to adapt and excel in any situation.

We pride ourselves on creating bespoke designs that uniquely reflect the personalities and stories of our clients.

Our commitment to inclusivity, kindness, and premier service sets the stage for unforgettable celebrations.

Stylish, Creative Expression

Authentic, Real Life Connections

Engaging Storytelling

Curating Moments that Matter.

Unique Captivating Designs

Toby Events at a Glance

02. style and substance

What We're Pinning

03. moody interiors

01. fresh perspectives